Why PR?

Public Relations is an essential part of the marketing mix and is often the most cost-effective

PR is a strategic form of communicating that is used to obtain positive exposure of your company or organisation amongst your target audiences. It can be used to get your business in the press, on radio and on television and can measurably improve awareness and understanding of your business as well as increase sales.

PR is also about generating good relationships between you and your 'stakeholders' i.e. the people who affect - or who are affected by - what you do.

The foundation of good PR is effective relations with the media. However, PR also includes activities such as targeted events, sponsorship, promotions and community relations. The focus should be on developing key messages that differentiate you from your competitors and selecting the best mix of tactics that will get your message to the marketplace with the most impact.

A good return on investment

One client has recently put their planned advertising campaign on hold because editorial publicity alone generated by our PR and media relations programme is achieving all the enquiries they need.

An ongoing flow of media publicity is typically valued at a minimum of five times the client spend in PR fees as measured in equivalent advertising spend. Systems exist to monitor and evaluate PR spend so that you can justify and demonstrate tangible benefits from your investment.

Read a few of the testimonials from some of our clients.